MAAD Dog Daze will celebrate its 40th year in 2014. It was originally started by a group of AA’s as a way for desert residents to have a fun gathering in the dead of summer. Hence, you have to be a Mad Dog in a Daze to come to the desert for any reason in August.
The early conventions were held at the Indio Fair Grounds and over the years the convention has been hosted by a variety of hotels in the Coachella Valley. In spite of all of the various events being held in AA today, MAAD Dog Daze has tried to maintain the original intent of providing a place for desert dwellers and beyond to have a place to get together and celebrate sobriety during the dead of summer.